On Point Designs
How do you present your case?
Trials are long and complex ordeals. You often have mountains of information you need to convey to the jury to educate them, state your case, and ultimately convince them to vote in your favor.
But what is the best way to effectively share all that information while keeping them interested, engaged, and focused?
But what is the best way to effectively share all that information while keeping them interested, engaged, and focused?
The Problem
An attorney stands before the jury and begins their opening statement by reading from a stack of documents.
The attorney presents dry arguments about the evidence, the law, statutes, one after another throughout the entire opening statement.
Going from one topic to the next with only the attorney’s words to focus on, everything the attorney says starts to blur together.
The attorney presents dry arguments about the evidence, the law, statutes, one after another throughout the entire opening statement.
Going from one topic to the next with only the attorney’s words to focus on, everything the attorney says starts to blur together.
Information Overload.
A bored jury, is a lost jury.
Jurors often have to travel great distances and spend days or weeks away from their families. They already have negative feelings about having to be here in the first place.
By bombarding them with information all at once, with nothing to engage their other senses or visually connect the information to, your case begins to lose meaning and ultimately the jury is left tired, bored, and uninterested.
By bombarding them with information all at once, with nothing to engage their other senses or visually connect the information to, your case begins to lose meaning and ultimately the jury is left tired, bored, and uninterested.
But there’s a better way to deliver your case that will resonate with the jury, engage them, and capture their interest.
A way that gives you the best chance of making a connection and having them care about your case.
A way that gives you the best chance of making a connection and having them care about your case.
The Solution
A picture is worth
a thousand words
a thousand words
The human brain dedicates up to 16x as much processing power to vision than it does to hearing. Using images to convey information has a massive impact on comprehension and retention and can be far more effective than speech alone. Show, don’t tell.
By building your case around visual exhibits, you can vividly show the key elements of your case, simplify complex topics, highlight important details, and focus the jury’s attention where you need it most.
Showing the actual damages suffered by your client makes the case far more tangible and real, helping you to better create an emotional connection with the jury.
Using animated visual exhibits, you can incorporate images, video, audio, and animations. This variety keeps the jury interested and engaged even during long opening statements.
Animated visual exhibits allow you to evolve what the jury sees over time. You can progress your story piece by piece, walk the jury through a complex procedure step-by-step, and show only relevant information when it’s needed.
Physical visual exhibits provide a powerful presence in the courtroom and serve to focus everyone’s attention to the most important key elements of your case.
Every case is a story, and the way you tell that story can change its ending.
In this day and age people’s attention spans are shorter than ever, and if you don’t give the jury something visual to focus their attention on they will focus it elsewhere.
Working together, we effectively address your case’s strengths and weaknesses visually, we carefully craft dialogue to convey the right message for your client, and we design bold visual exhibits to capture the attention of the jury.
With all the time, effort, and skill it takes to prepare and build a strong case for your client, your presentation deserves to be powerful, effective, and On Point.
Ready to get their attention?